Please note your creatives should follow the guidelines provided below.

Technical Requirements

SSP Image Title Description Brand/ Sponsored by Other Notes
AdBlade Format: JPG preferred
Image size:1200x628px
File size: under 2 MB
Max 25 characters (short description) Max 100 characters (long description) N/A Not all short and long descriptions will appear together on every ad. Please make sure short and long descriptions make sense shown alone or together
AdsKeeper Format: JPEG, PNG Max 65 characters. Each word in the title should be capitalized Max 70 characters.
Only the first letter should be capitalized
N/A Title and advertising text should be both grammatically correct, unique and stylistically consistent
Adyoulike Landscape, 1800px (min)
Format: JPEG, PNG
File size: 100MB (max)
Tips: Image should be a raw file with no text, no logo
Max 60 characters with spaces Max 200 characters with spaces N/A Call to action: Max 60 characters with spaces
Avocarrot Min width: 300, min height: 250
Format: JPEG, PNG
N/A
N/A
N/A N/A Icon image – min width: 50, min height: 50 N/A
Disqus Ideal landscape aspect ratio of 4:3
Original source image of 640 x 480 or larger
No animated GIFs
Max 50 characters Max 175 characters
3 lines
Sponsored by: max 15 characters N/A
MGID Format: png, jpg, jpeg
Image size: 492×328 (min)
File size: 5 MB (max)
Max 65 characters
Each word in the title should be capitalized.
Max 70 characters.
Only the first letter should be capitalized
N/A Title and advertising text should be both grammatically correct, unique and stylistically consistent
NativeAds Image size: min 400×400 px, max 1200×627 px
Format: JPG, PNG, or non-GIF formats
File size: up to 3.5MB
The initial word and all major words must be capitalized N/A Brand names must follow correct grammar and formatting structure. All initial letters should be capitalized N/A
Polymorph Image size: min 640×480 px
Format: JPG, PNG
Min 32, max 30 characters with spaces Max 200 characters Min 0 characters N/A
SmartyAds Image size: 600x314px (min) 1200x627px (max) Max 40 characters Max 30 characters Sponsored by: max 25 characters N/A
TripleLift No text on the image
Format: JPEG, PNG Image size: 300x300px (min), best size – 1200x1200px File size: 1 MB (max)
Max 30 characters with spaces Max 200 characters with spaces N/A No image in the Logo field

Content Requirements

SSP Prohibited Content Restricted Content
AdBlade
  • Alcohol
  • Illegal drugs usage or drug related paraphernalia
  • Online pharmacies
  • Tobacco
  • Firearms, weapons, fireworks, ammunition or explosives
  • Gambling (where prohibitied)
  • Any activities are unsafe, illegal or dangerous
  • Content that defames, misrepresents or contains disparaging remarks about other people, products or companies
  • Fake government grants
  • Cash advance/payday loan
  • PC clean up and software downloads
  • Pornographic
  • Violent
  • Derogatory of any ethnic, racial, gender, religious, professional or age group
  • Generally perceived as profane or obscene
  • Content that endorses any form of hate
  • Websites that contain harmful applications or programs such as viruses, spyware, malware
N/A
Adskeeper
  • Dating services facilitating sexual encounters
  • Exploitation or endangerment of minors
  • High-risk investments or impossible get-rich-quick schemes
  • Illegal subject matter or promotion of illegal activity
  • Illicit or digital drugs
  • Malware, phishing, or spam
  • Material that is abusive, discriminatory, exploitative, harassing, hateful, intolerant, obscene, offensive, threatening, violent, or vulgar
  • Misleading, inaccurate, or deceitful information
  • Online pharmacies
  • Poor grammar and misspellings
  • Pornography or erotica
  • Products or services claiming to predict the future
  • Slanderous reports
  • Terrorism
  • Tobacco or nicotine
  • Unauthorized celebrity endorsements
  • Violating third party rights: copyright, trademark, privacy, publicity, or other personal or proprietary rights
  • Weapons and explosives
  • Alcohol
  • Dating sites
  • E-cigarettes and vaping products
  • Financial services
  • Gambling
  • Political campaign advertising
  • Religion
  • Self-improvement products that claim unrealistic outcomes
  • Software downloads
  • Subscription services
  • Supplements
  • Sweepstakes or contests
  • Weight loss products
Adyoulike, Disqus, SmartyAds, TripleLift
  • Unmoderated UGC
  • Extreme Graphic/Explicit Violence
  • Pornography
  • Profane Content
  • Hate Content
  • Under Construction
  • Incentivized
  • Illegal Content
  • Warez
  • Spyware/Malware
  • Copyright Infringement
  • Cigars
  • Gambling
  • Cocktails/Beer
  • Wine
  • Religion & Spirituality
  • Dating
Avocarrot
  • Violence
  • Obscenity and sexual material
  • Alcohol & Tobacco
  • Anti or Hateful Speech
  • Drugs
  • Gambling
  • Prostitution
  • Content promoting Weapons
N/A
NativeAds A. Prohibited products, services or offers:    

  • Alcohol beverages
  • Illegal drugs or tobacco, including e-cigarettes
  • Class-action suits or malpractice claims
  • Degrees, diplomas or essays for sale
  • Firearms, weapons, ammunition, shooting lessons or certification
  • Fireworks or firecrackers
  • Gambling and related games, contests or sweepstakes
  • Illegal file sharing or hacking services
  • Political or religious ads promoting one group over another
  • Non-government approved pharmaceuticals and supplements
  • Securities, financial services, high-risk investments or business scams
  • Information harvesting
  • Excessively personal, niche or subscriber-only content
  • Content endangers, exploits or is generally inappropriate regarding minors
  • Weight loss and skincare products (i.e. Garcinia Cambogia)

B. Hateful, defamatory or offensive content:

  • Close up images of body parts, medical conditions, blood or bodily fluids
  • Hate, violence, suffering, exploitation or discrimination
  • Bigotry, baiting or similar techniques used to promote products, services or offers
  • Fear, tragic events, sensitive political or cultural topics leveraged to promote offers or products
  • Defames an individual, organization, competitor or group of people


C. Spam content:  

  • Sponsored links or other ads as the primary content or where the pages is for the purpose of arbitrage
  • Links to low quality content for SEO boosting
  • Hidden links or text, links not in context with content or links that redirect traffic to parent company


D. Sexually explicit or R-rated content:    

  • Total, partial or suggested nudity
  • Sexual descriptions, references, puns or innuendo
  • Content that is overtly sexual in nature
  • Cannot be classified as G, PG or PG-13
  • Escort, prostitution or other sexual services

E. Malware: 

  • Adware, malware, spyware, virus or Trojan horses
  • Tech support content (fake system prompts)


F. Government or law enforcement related content:      

  • U.S. or Canadian government offers, grants, buildings, documents, officials or symbols
  • Law enforcement officials or vehicles promoting unrelated offers
N/A
Polymorph A. Prohibited Content:

  • Illegal Drugs
  • Illegal Products or Services
  • Gambling
  • Firearms
  • Porn or any other sexually suggestive Adult Content
  • Male or Female Enhancement
  • Any copyright or trademark infringement
  • Hate or derogatory content against gender, sexual orientation, religion, race, ethnicities, disabilities, medical issues

B. Prohibited Image & Video:

  • Any images or videos that are deemed offensive, graphic, disturbing, or sexually suggestive
  • Images with text overlays, except when text is part of the product (books, cereal boxes, etc) or part of images for games and apps
MarketGID
  • Pornography and any other adult content
  • Firearms
  • Drugs
  • Alcohol
  • Cigarettes
  • Misleading goods
  • Substances and gadgets, such as:
    • Cream/gel/tea/pills/drops for potency
    • Boosters, such as Viagra and others
    • Breast engorgement
  • Diseases:
    • Diabetes treatment
    • Hypertension treatment
    • Hemorrhoids treatment
    • Parasites treatment
    • Prostatitis treatment
    • Podagral, psoriasis, herpes treatment
    • etc
  • Health and beauty:
    • Acne treatment
    • Teeth whitening
    • Health bracelets
    • Substances for hair growth
    • Substances for skin/nail care
    • Make-up
    • Epilators, masseurs, etc.
    • Beauty salons and clinks
    • Dietary supplements
  • Blogs
  • Subscriptions (funny videos, games, horoscopes, movies, etc.)
  • Gambling
    • Lottery
    • Casino
    • Betting
MGID
  • Dating services facilitating sexual encounters
  • Exploitation or endangerment of minors
  • High-risk investments or impossible get-rich-quick schemes
  • Illegal subject matter or promotion of illegal activity
  • Illicit or digital drugs
  • Mail-order bride services
  • Malware, phishing or spam
  • Material that is abusive, discriminatory, exploitative, harassing, hateful, intolerant, obscene, offensive, threatening, violent, or vulgar
  • Misleading, inaccurate, or deceitful information
  • Online pharmacies
  • Poor grammar and misspellings
  • Pornography or erotica
  • Products or services claiming to predict the future
  • Slanderous reports
  • Terrorism
  • Tobacco or nicotine
  • Unauthorized celebrity endorsements
  • Violating third party rights: copyright, trademark, privacy, publicity, or other personal or proprietary rights
  • Weapons and explosives
  • F-words
  • Alcohol
  • Dating sites
  • E-cigarettes and vaping products
  • Financial services
  • Gambling
  • Political campaign advertising
  • Religion
  • Self-improvement products
  • Software downloads
  • Subscription services
  • Supplements
  • Sweepstakes or contests
  • Weight loss products