Here is the list of available macros:

[RANDOM_NUMBER] – ensures that a fresh call is made to the ad server every time the code is executed

[UNENCODED_CLICK_REDIRECT]  – inserts an unencoded click-redirect URL into your creative markup

[ENCODED_CLICK_REDIRECT] – inserts an encoded click-redirect URL into your creative markup

[USER_ID] – returns a unique ID of the visitor

[IFA] – returns a device IFA

[USERAGENT] – returns a browser name

[IP] – returns user’s IP

[LAT] – returns latitude, where negative is south

[LON] – returns longitude, where negative is north

[REQUEST_ID] – returns a bid request ID

[BID_ID] – returns a unique bid ID

[IMPRESSION_ID] – returns a unique impression ID

[CLICK_ID] – returns a unique click ID

[SITE_ID] – returns a unique website ID

[PUBLISHER_ID] – returns a unique ID of the publisher that can contain several websites

[SSP_ID] – returns a unique SSP ID

[HTTP_REFERRER] – returns HTTP referrer of the visitor

[PAGE_URL] — returns a page URL

[DOMAIN] – returns the domain name

[PROTOCOL] – – returns used protocol (e.g. http, https)

[PLACEMENT_ID] – returns a unique ad placement ID

[COUNTRY_CODE] – returns a unique country code

[COUNTRY] – returns a country name

[REGION] – returns a region name

[CITY] – returns a city name

[PLACE] – returns a place name

[APP_NAME] – returns an app name

[APP_BUNDLE] – returns a unique platform specific application identifier

[ORGANIZATION_NAME] – returns an organization name

[AGENCY_NAME] – returns an agency name

[ADVERTISER_NAME] – returns an advertiser name

[CAMPAIGN_NAME] – returns a campaign name

[STRATEGY_NAME] – returns a strategy name

[CREATIVE_NAME] – returns a creative name

[ORGANIZATION_ID] – returns an organization ID

[AGENCY_ID] – returns an agency ID

[ADVERTISER_ID] – returns an advertiser ID

[CAMPAIGN_ID] – returns a unique campaign ID in our system

[STRATEGY_ID] – returns a strategy ID

[CREATIVE_ID] – returns a unique creative ID in our system

[WIDTH] – returns a banner width

[HEIGHT] – returns a banner height

[VIDEO_DURATION] – returns a video duration

[BID_PRICE] – returns winning price of the impression