What is Pop-up Advertising?
A type of fullscreen window that opens over the browser window of a website. In contrast to a pop-under ad, which opens behind the browser window, a pop-up is more obtrusive as it covers other windows. One of the features of pop-up ads is that visitors need to close them before proceeding further, and this ensures that the message in the pop-up ad is viewed. A pop-up window can also contain a game, audio or video to attract more users.
Pop-ups remain one of the more popular methods to reach out to online consumers, as the click-through rates are higher than other forms of advertising. Pop-up ads are highly visible and more effective than other ad formats.
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